2min chapter

Broken Record with Rick Rubin, Malcolm Gladwell, Bruce Headlam and Justin Richmond cover image

In a Metal Mood

Broken Record with Rick Rubin, Malcolm Gladwell, Bruce Headlam and Justin Richmond

CHAPTER

The History of Taco Bell

Glenn Bell was born in 1923. Grew up in the depression. Riding the rails, living by his wits. During the war he was a steward for a Marine Corps General. When the war was over he came back to San Bernardino, California and decided to open a hamburger stand. Tacos, Tostados, Frijoles, burritos, all for 19 cents each. By the late 1960s, Taco Bells are everywhere with a standardized look. Slump stone brick, which looks a bit like adobe. Red clay tiles on the roof, bell tower. Mexican food in a building straight out of Mexico.

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