There were some real world pressures that were making it difficult to hold the line here. For our competitors that were starting in a similar space, when we decided to focus on mission critical transactionof work loads with ha focus on keeping data close to users, other feasible strategies opened up for our competitors. And so you start to see customers that you say no to go into the arms of your competitors. Can be demoralizing if you don't have conviction,. If you're not able to show how the strategy that you've outlined is ultimately going to create success both in the short term, but over the long period as well. That's very hard to say no to at that stage of a start up

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