How Marketing Can Support HR Initiatives

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Marketing can be an important part of recruiting passive candidates. If they're saying bad things, that's not going to go well for your brand overall into the community. So we don't think about that when we post jobs online or read Glassdoor and things like that. We got a great brand marketing manager here in Jackie at MSH. And yeah, we have our marketing team working closely with our team members to make sure that we're conveying that brand externally and internally.

Receiving a job offer in the land of 1,000+ job applicants on LinkedIn feels like an impossible feat. So what can you be doing right now to stand out?

Founder and CEO of MSH recruiting software, Oz Rashid, joins the pod to chat with Daniel about the best ways for job candidates to market themselves, including building a personal brand, targeting HR recruiters directly, tailoring your resume to match specific aspects of the job description, and much, much more.

Plus, Oz explains why marketing and HR initiatives go hand-in-hand and why investing in talent acquisition is a worthy pursuit.

If you’ve found yourself on the eternal job search struggle bus, this is one episode you can’t afford to miss!

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And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.

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