#33 Levi Strauss: The Man Who Gave Blue Jeans to the World
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Levi Strauss - The Annals of San Francisco
In 1855, journalists and occasional politician, his name is not important, compiled and published a remarkable book called The Annals of San Francisco. This enormous tone recounted the history of the city from the early exploration period to the current day. What I love about this book is she gives a lot of background on San Francisco that kind of gives you an idea of why certain industries started in specific places as opposed to others. And then we also find profit margins and stuff. That to me is interesting and it gives you concrete understanding of the success that the company was having.
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