The Importance of Clarifying the Role of Marketing

The most common one and the notorious one that we've all been part of at some point in our lives is that you can very easily become a sale support function. Or if you're a company that is almost entirely PLG and product lead growth, you can just become a brand person where your entire job is to make things look pretty. Amaretta: It's extremely important to clarify the role of marketing. The revenue will come once I implement what I've learned.