#81 - A B2B SaaS marketing strategy from zero to one with Paul Sebastien, CMO at Offensive Security
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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How to Leverage the Market Place Dynamics to Create the Best Content
We have a very unique value prop around specific things that our tool can di right? O r forthe n v p of this ela mass that we had can sull for it. We also, and this was something i really enjoyed helping to come up with, was, you know, how could we have ser imagine a net flicks like library in the cloud of content from the main udeme market place,. curated four companies specifically write. And part of the value prop there was, can you actually up date library frequently so that companies always are getting the latest, greatest, best content that the market is determining is the best? So we coul leverage all of the market place
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