Creating Economic and Entrepreneurial Advantage: The Value of the OODA Loop with Hunter Hastings | Ep 3
No Way Out
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The Udu Loop and the Lean Startup
The purpose of a firm or an organization is to create a customer. Peter Drucker said, who's a real life Austrian, by the way, born in Austria, and probably met Ludwig von Mises. He said that the purpose of the firm too is to create and keep a customer. Here's what I'm trying to think through in my mind, Brian, is what if it's the other way around? So customers, by having a need, somehow bring into existence a supply chain that fulfills that need. That's a new to loop and maybe in an opposite direction. We believe that it is the need that creates the supply chain, because if the supply chain doesn't need
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