The Strategy to ESCAPE Competition and Build Creative Monopoly for Challenger Food and Drink brands - Alex Smith
HUNGRY.
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The Importance of Communication in the Food Industry
Island's Chocolate has a big ritual that I mean, it is category in the nice chocolate I've tried. They're like, if you ever buy a gale or something, go back to the bridge, get a hot chocolate and make it really good. So we looked at the category of chocolate and I said, well, let's not go to confectionery, because that is so crowded. Let's go to home baking. That's blue oceans. That's when no one's playing. And they ended up working with chefs,. Otolengi, Gordon Ramsay's, Bert, restaurant, all the initial and size restaurant chefs. We planned like through the packaging is like
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