Box Office Dynamics: The Struggle of Original Content vs. Franchises

Matt is joined by Kevin Goetz, the CEO of Screen Engine/ASI, to discuss the world of test screenings. They dive into the importance of these test screenings, which filmmakers utilize the screenings (and which refuse), lessons learned while testing ‘Sinners,’ how Kevin interprets the audience data, and the responsibility of communicating that data to the filmmakers (02:35). Matt finishes the show with opening weekend box office predictions for ‘28 Years Later’ and Pixar’s ‘Elio’ (27:15).

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Email us your thoughts! ⁠thetown@spotify.com⁠

Host: Matt Belloni
Guest: Kevin Goetz

Producers: Craig Horlbeck and Jessie Lopez
Theme Song: Devon Renaldo

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