2min chapter

The Bottom Line: Ecommerce Tactics for Profitable Growth cover image

Ep #006: How to Get Started on Your Influencer Marketing Journey

The Bottom Line: Ecommerce Tactics for Profitable Growth

CHAPTER

How to Identify Great Video Content Creators

The number one criteria of what we're looking for is great video content creators. People that are thumb stopping, people that are creating video content on a consistent basis. We've talked about our definition of that between 5 and 150k of following. But Taylor, maybe you can go into exactly how to actually identify great video content creation ability. What are the specific things that, how do we assess this?

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