I'm sure that you've experienced like the attainment of a goal and then I just need three times more. A lot of people will take a finite game where you have known, only known players agreed upon rules and they will apply it to an infinite game. And so we want to take these finite contracts and put them on infinite games. But if the goal post is to play, then you win by playing. If you want to win it business, you keep playing the game of business.

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