Guest selection and relying on expert subjects

PJ Vogt helped invent modern narrative podcasting with “Reply All.” Now he’s running “Search Engine” with a much smaller team and a lot more control. We talk through what he gave up this time around, what he gained, and how he actually makes the show each week.

I loved this conversation when we recorded it earlier this year. And I think it’s just as relevant now, as media talent — and lots of people in other industries, too — are figuring out how to think about money, ownership and scale.

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