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3: The future of private equity

Onward, a Fundrise Production

CHAPTER

Sophware Is a Service, Right?

Sophware is a service aims to democratize enterprise sales. The idea is if you open it up to more people, so democratize it, that we'll open up a whole new market. It can't be different for each investor. Manual processes done by people are different for every customer. But if you can standardize it,. that means you can open it up and automate it. And once you can automate something, then it doesn't matter if it's ten dollars or ten million dollars. Is just as just zeros and ones in the data base.

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