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Melissa Zehner on Fractional Content Leadership and Fighting BS Content in B2B Marketing
The Long Game
The Future of Marketing
I'm pretty optimistic about generative AI and chat GPT as well. There are a lot of people out there with incredible insights and expertise, we just aren't hearing from them because no one's handed them a microphone. If we can figure out how to unleash subject matter expertise and help them get up to the point where they can produce a draft or produce a tweet I actually think that might be really good for the world.
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