I think we positioned quite differently than TikTok and instant ground to me. For our audiences or the users that we're attracting, the intention for them is to come here to shop and the entertainment piece itself is shopping. I believe that's a very two different approach of this market. When you're going to play ground, which in the sense is TikTok looking really for content, you accidentally make a purchase. But when you're actually going going for shopping, going to the shopping malls itself, the intention to buy is really two shops. And the fun itself is really discovering different merchandise, different stores,. finding the right persona or hosts that are locally based to give you feedbacks on things