155: How To Run a Lean ABM Program (w/ Mason Cosby, Scrappy ABM)
Metrics & Chill - Predictable Growth for B2B
00:00
Striking a Balance Between Data-Driven Decisions and Gut Instincts in Marketing
The chapter discusses the need for data to support claims and identify opportunities, while also emphasizing the value of gut instincts and experience in marketing success. It suggests a blend of data-driven and intuition-based decision-making, along with a tip for B2B leaders.
Transcript
Play full episode
