155: How To Run a Lean ABM Program (w/ Mason Cosby, Scrappy ABM)
Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
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Striking a Balance Between Data-Driven Decisions and Gut Instincts in Marketing
The chapter discusses the need for data to support claims and identify opportunities, while also emphasizing the value of gut instincts and experience in marketing success. It suggests a blend of data-driven and intuition-based decision-making, along with a tip for B2B leaders.
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