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Uncovering the truth about skincare: a dermatologist's perspective

The Podcast by KevinMD

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The Myths of the Skincare Industry

The skincare industry makes great products, but you have to remember as a good business. We also have a consumer base that doesn't understand the ingredient listing. A common one is dermatologist tested; there's no federal standard or guideline for that term. The best, most effective, most brilliant marketing term is probably anti-aging.

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