(Sponsored) The future of in-game ads, in-app purchases and beyond
The GamesIndustry.biz Microcast
00:00
How Much Attention Should Developers and Publishers Give to Building a Strong Community?
Having effective IAPs has to be a priority in strengthening your player acquisition mix. More than half of the decision maker surveyed across our game surveyors increased users by working with social media influencers. 53% said that creating social communities and networks outside of their games helped them tap into new audiences.
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