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2min chapter
New models for thinking about advertising: Live from the IPA
The WARC Podcast
Encouraging Greener Travel Choices Through Positive Messaging
This chapter explores the shift from car journeys to train travel and its environmental implications, focusing on fostering pride in choosing sustainable options. The speakers share insights on their brand's 'I Came By Train' initiative and the marketing strategies employed to encourage greener travel choices without relying on guilt.
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