How to Communicate the Value of Data

I think the supply chain analogy is an interesting one because like, if you're doing a good job with your data, you're not just like inventorying for the sake of inventorying. You're actually trying to build some kind of like a just in time approach where you're like, what's the least amount of work that we can do to get the most value out of our data or the assets that you have? The point of the supply chain is to feed the retail experience and the marketplace, like of where people go to buy the goods and the exchanging of services. So there's the whole marketplace aspect of this, which I think, you know, nowadays you hear people throwing around