418: How Brands Legally Steal Your Content...
The Think Media Podcast
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Navigating Brand Deals: Protecting Creative Rights
This chapter explores the critical issues surrounding brand deals for creators, focusing on the often overlooked contractual language that grants brands extensive usage rights over creators' content. It emphasizes the need for creators to negotiate terms that protect their rights and limit the duration of brand usage, especially in the face of potential pitfalls like exclusivity clauses. The discussion advocates for creators to engage in informed contractual negotiations, leveraging legal expertise and awareness of their rights to secure their creative future.
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