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Rapid Response: Riding the Ozempic wave, w/RO's CEO Zach Reitano
Masters of Scale
Navigating Strategic Shifts and Transformative Decisions
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The chapter delves into the fortuitous timing and pivotal decisions that shaped the company's trajectory, from adapting advertising strategies due to drug shortages to the bold shift towards obesity treatments. It chronicles the CEO's personal inspiration from his father's successful obesity treatment, highlighting the challenges and risks faced in rebranding and focusing on a new hero product. The narrative underscores the importance of trust, resilience, and strategic vision in navigating through industry skepticism and internal doubts.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode