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Jeremy Clarkson For Prime Minister?

The Rest Is Entertainment

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Navigating Modern Automotive Advertising and Branding Challenges

This chapter delves into a car manufacturer's new advertising campaign aimed at promoting its shift to an all-electric lineup while addressing customer retention challenges. It explores modern branding issues, the effectiveness of this strategy, and the broader implications of the 95-5 marketing rule amid societal expectations for corporate engagement with cultural trends.

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