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4min chapter
Jeremy Clarkson For Prime Minister?
The Rest Is Entertainment
Navigating Modern Automotive Advertising and Branding Challenges
This chapter delves into a car manufacturer's new advertising campaign aimed at promoting its shift to an all-electric lineup while addressing customer retention challenges. It explores modern branding issues, the effectiveness of this strategy, and the broader implications of the 95-5 marketing rule amid societal expectations for corporate engagement with cultural trends.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode