Can You Find a Really Awesome Product Channel Fit for Paid?

A lot of people are finding, and this is us included, a like organic channel fit, but not necessarily paid channel fit yet. Where like, triples amazing on twitter, but twitter as ar just kind of trash. It's really hard to throw a bunch of money in there. And so now were exploiting more or facebook paid, and it's actually doing fairly well,. But it's still not to the the the brand equity from twitter has not yet carried over to facebook, nor, i don't know how much it will.