The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20Sales: Rippling's CRO on Why Founders Should Not Create Sales Playbooks | Why Discounting is BS and How to Create Urgency in Deals | The Biggest Lessons on Pricing and How to Win the Pricing Game with Matt Plank

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

Intro

This chapter explores the significance of timely recruitment in the sales process and the challenges founders encounter with their sales strategies. It debunks the myth that sales traction is essential prior to hiring and offers insights on effective scaling of sales efforts.

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