Laura and ivan, you both know the rules. I'll share with you a business scenario inspired by a masters of scale episode. You have 20 seconds on the clock to think of your pivot. While you're thinking, we will ingour music composer for masters's scale, edwardo to the stage. The thinking starts now. Laura, i'm coming to you first. You have 30 seconds to share your response to read. Ivan: focusd on intrinsic motivation behind the talent and the company. Sal was very, very close, but it goes for nivan. But it was the whisker at the last 15 seconds or five seconds before we move on.