337: Adapting B2B Digital in a Downturn
Renegade Marketers Unite
00:00
The Importance of Content Strategy in a Competitive Market
Marketing is going to be competing more fiercely for less wallet sharing in the short term. We've made some adaptations to our content strategy as a result of these changes in the marketplace. The second thing that we've done is personalization. CMO Huddles is an exclusive community of over 100 highly effective B2B MOs who share, care and dare each other to greatness every month. And then we're gonna take a break while I get into this a lot so that folks that are listening can do their digital experience better.
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