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Making $2.3M With 4 Employees and (Only) 1 Meeting a Week | Tommy Griffith Pt 2 (#117)

The Shopify Growth Show

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The Sunk Cost Fallacy Is the Biggest Driver of Low Quality Decisions

The idea that you can use history to predict future markets is simple, but not easy. I think sunk cost fallacy is the biggest driver of low quality decisions in the world. It's really hard for us to get through this and it causes more heartache than anything else. This one, I got some major foam up, but go deep on this.

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