Entrepreneur Stories 4⃣ Inspiration cover image

247: Content Creator Builds a Successful SaaS Business & Sells it to Adobe - Alex Packham of ContentCal

Entrepreneur Stories 4⃣ Inspiration

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What Is a Content Calendar?

The idea is that as an agency you are putting up Facebook posts or Twitter posts or whatever, writing articles for those bigger companies to try to gain more social profiles. The content calendar was a lifesaver for like our agency team and the client. And I think the key thing for us was we were probably one of the first and we were probably my opinion. We had an incredible like organic R&D process where we didn't need to have user interviews because we had 10 users in the room.

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