Reimagining Meat: Peter McGuinness on Leading Impossible Foods and Transforming Brands
Dean’s Speaker Series
00:00
From Ads to Avocados: A Journey in Food Innovation
This chapter narrates a guest's transition from the advertising world to the food industry, highlighting their struggles with self-doubt and the challenges of brand management. It explores innovative strategies for promoting plant-based products like Impossible Foods and Chobani's yogurt, emphasizing the importance of communication and challenging established norms. The discussion showcases how personal and professional experiences shaped their approach to creating impactful brands that resonate with consumers.
Transcript
Play full episode
