4min chapter

When It Hits the Fan cover image

Gregg Wallace, ‘casting doubt’ PR and Ed Davey’s Christmas single

When It Hits the Fan

CHAPTER

Innovative Political Communication: The Case of Ed Davey

This chapter explores Ed Davey's innovative approach to political messaging, particularly through entertaining stunts and a Christmas charity single that resonate with younger voters. The discussion contrasts his tactics with those of Greg Wallace, emphasizing the significance of self-awareness and the role of advisors in effective communication.

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