Everything i learned about etail i learned at n c i x, both what to do and what not to do. I men, one of the big ones, take care of your customers. Man, the number, the number of people that, i feel like thought that we would be willing to tarnish our reputation over, like, 250 bucks, over a replacement back pack was just kind of baffling to me. In the context of the scale of this operation, i don't think that was the point.

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