The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

HOW TO SELL SMARTER AND WIN THE ENTERPRISE SALE

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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Navigating Government Sales

This chapter explores the intricacies of selling in the public sector, focusing on the dynamics between system integrators and government clients. It highlights the unique challenges and strategic approaches required for success in federal sales compared to commercial sectors, supported by personal anecdotes and insights on long sales cycles and necessary management education.

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