3min chapter

Acquired cover image

Uber CEO Dara Khosrowshahi

Acquired

CHAPTER

Uber: A Tough Competitor

Uber was an urban company. We operate in the big cities, transportation, etc. The business in suburbs was much lower. So we went after the urban restaurants and Uber was about cheap and fast. But because of our urban biases, we didn't look at the overall market. That I think in hindsight was a mistake. And this is like a 2013 to 2016 decision that everyone's still sort of living with now.

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