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The Dynamic Between Sales and the Rest of the Company
In the alternate universe, what would have happened is you're super tight with your head of marketing, head of product. You've been so focused on delivering the number as opposed to educating and making sure the rest of the management team is actually on the same page. That's exactly the dynamic that gets you in trouble. And so if you haven't been having those alignment conversations along the way, of course, at the end of the quarter, you are in trouble.