3min chapter

The Science of Scaling cover image

How to Escape the PLG Trap w/ Oliver Jay (Founding CRO, Asana)

The Science of Scaling

CHAPTER

The Dynamic Between Sales and the Rest of the Company

In the alternate universe, what would have happened is you're super tight with your head of marketing, head of product. You've been so focused on delivering the number as opposed to educating and making sure the rest of the management team is actually on the same page. That's exactly the dynamic that gets you in trouble. And so if you haven't been having those alignment conversations along the way, of course, at the end of the quarter, you are in trouble.

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