2min chapter

Pattern Breakers cover image

Breakthrough Lessons: DESIGN for network effects

Pattern Breakers

CHAPTER

How to Accelerate Your Network Effects

Being thoughtful and strategic about the network you're building is essential from day one. The best network effects businesses frequently demonstrate winner take all characteristics in their chosen markets. Facebook started with a single player mode value proposition that was valuable for each individual student. Their growth tactic was exclusivity and word of mouth.

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