Your Google Analytics 4 (GA4) Survival Guide with Kate Cook
No Hacks: The Mindset Behind Digital Optimization and Growth
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How Google Signals Helped Us Migrate Early On
Google gave us plenty of time and heads up and they even gave us an extension. And yet we're still kind of finding people that I think most often I've seen, everyone's migrated, they're just yet to really embrace and start using the metrics fully. So it might, like on first pass, unless you really know how the data's been constructed, it can kind of look like things are quite different. It's really just that we're dealing with a new model and a new structure. Right.
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