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#109 Adi Dassler (Adidas)
Founders
Horse Dazzler and Nike
Horse Dazzler was equally guilty of aloofness when he came to Nike. Absorbed by his sports marketing and broadcasting rights of business, he's running other businesses at the same time. You're not going to beat somebody that's running only one business. He didn't display much concern about the Nike issue. At the time, Adidas is doing more in overall sales to selling more shoes in different countries. They started losing tons of money. Few short years after this, Adidas has to be sold.
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