30: The Millionaires’ Magician, Steve Cohen, Reveals His Secrets…to Success
Trading Secrets
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How to Be a Successful Magician
There is a magic principle called one ahead, which is anytime you can be one step ahead of your audience, you are on great footing. So if you've planted a seed with a potential client about what their campaign has to be, and then you present them with something that at that point they think is their own thought, you're already won. One step ahead, you've already won. I love the idea. You're already one step ahead because it's 635 and you're five minutes late to a meeting. We appreciate your insight.
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