The Physical Performance Show cover image

177: Expert Edition: Ian Griffiths Sports Podiatrist: Foot Orthoses - facts and fiction

The Physical Performance Show

00:00

The Importance of Marketing the Truth

I don't want to blame just podiatry, although we're guilty of course. But all those these companies that sell prefabs, it makes complete sense as a business model. I mean, like you say, red crosses are bad and green ticks are good as we all know. And the human in pain can never be broken down to red crosses and green ticks. Basically, there is no, there is just no place in 2019 for that before and after image.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app