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Most Contagious Live: building creative effectiveness at Heineken and 2025 trends

The WARC Podcast

CHAPTER

Economic Turmoil Ahead

This chapter explores the economic ramifications of potential protectionist policies under a new US presidency in 2025, focusing on tariffs and their impact on supply chains and consumer prices. It also examines the complex perceptions of inflation among the public and its lingering effects on consumer sentiment amidst economic uncertainty.

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