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Shopify President Harley Finkelstein | Catalyzing Entrepreneurship
Greymatter
Shopify - The Challenges of Scaling Software
Software should fundamentally scale. It should make it easier for people of all sizes to use. But the problem is that years ago we had a bunch of competitors in sort of that SMB space. And almost every single one of them to a T all moved up market. The reason they struggled was because what they missed was that the brands that we love today, like most of the brands we love today are favorite brands.
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