Ai Hall: There's a huge opportunity for b to b companies to dominate social media, because not a lot of people are doing it correctly. He says that every company is a media company, whether they like it or not. And the way to counteract and balance out, like acquisition costs for everything, is creating a sustainable, owned audience. Ai hall: It could take a decade to really solidify yourself as a good reputation in somebody's mind.
Danny is a podcaster and marketer pushing out hundreds of pieces of content each month. He’s passionate about telling stories and making connections. Discover how he does it all.
Daniel and Danny get into how Danny’s love of psychology and business from an early age lead him to marketing and launching his podcast in 2020. You’ll hear how landing a star guest led to his conversion to video, and how he’s been repurposing content ever since.
You’ll also hear Danny’s take on why every brand should invest in figuring out short form content, and why being a successful creator is a marathon and not a sprint.
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Timestamps:
0:00: Intro
02:36: The Repurposing Playbook
06:25: Consume to Create
09:46: Know The People at The Party
13:30: Setting Yourself Up For The Journey
18:04: Ten Year Overnight Success
25:18: Cross Platform Opps For Authors
28:45: One to Watch
31:06: Consistency For Success
32:08: No Limit Mindset