The Marketing Hill I'd Die on for That

Ai Hall: There's a huge opportunity for b to b companies to dominate social media, because not a lot of people are doing it correctly. He says that every company is a media company, whether they like it or not. And the way to counteract and balance out, like acquisition costs for everything, is creating a sustainable, owned audience. Ai hall: It could take a decade to really solidify yourself as a good reputation in somebody's mind.

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