Russia's invasion of Ukraine has thrown global business off its once-easy footing. Worry's overreputation and economic sanctions forced big Western brands to beat a quick retreat from Russia. Tom Lee Devlin: These are anxious times if you're the boss of a Western multinational. He says governments are becoming more inward looking, whether that is export bans on China or subsidies for green technologies.
After ten months of haggling, the military alliance is gaining a new member: Finland. We ask why a historically neutral country has switched tack, and what this means for Russia. How can multinationals navigate an increasingly fragmented world? And how TikTok has spurred a newfound love for romantic novels in Britain.
For full access to print, digital and audio editions of The Economist, try a free 30-day digital subscription by going towww.economist.com/intelligenceoffer