30min chapter

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56- Yancey Strickler ex-CEO @Kickstarter - Towards more generous capitalism

d.MBA

CHAPTER

Bentoism: Bridging Designers and Executives

This chapter examines the tension between emotional intuition in design and data-driven decision-making in executive environments. It introduces the Bento method as a framework to reconcile these perspectives, empowering team members to collectively navigate organizational goals. Through personal anecdotes and corporate examples, the chapter highlights the significance of balancing profit-making with ethical responsibilities and future-oriented values in decision-making.

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