Outbound Kitchen - B2B Sales Podcast cover image

OK15: 6 lessons from 2024 on Cold Outreach & Prospecting

Outbound Kitchen - B2B Sales Podcast

CHAPTER

Strategic Prospecting in Modern B2B Sales

This chapter explores modern strategies for prospecting, emphasizing companies that leverage innovative tools like HockeyStack and rb2b. It discusses the significance of targeting organizations already invested in tech solutions to enhance receptiveness to new products.

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