There is no fixed limit to memory capacity

Jim challenges the notion of a strict name-memory limit and introduces MOM (Motivation, Observation, Methods) for remembering names.

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Brain coach Jim Kwik went from being called “the boy with the broken brain” to teaching millions how to unlock their limitless potential. In this episode, he reveals the simple shifts that supercharge focus, memory, and learning speed—helping you read faster, think clearer, and retain more.

Discover why mindset, motivation, and method are the three keys to peak mental performance, and how to apply them in everyday life. Whether you’re an entrepreneur or lifelong learner, this conversation will change the way you use your brain.

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Chapters:

00:00 Intro

01:30 Jim Kwik’s story: from “broken brain” to brain coach

07:15 The moment that changed everything 09:20 The Limitless Model: Mindset, Motivation, Methods

19:30 Memory and focus hacks

33:55 Becoming a limitless learner

48:31 Speed reading & overcoming common obstacles

01:00:40 Using AI to enhance, not replace, your brain

01:10:30 10 keys to a limitless brain

01:18:58 Closing challenge & wrap-up

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