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Season 6, Episode 6: What is signal engineering? (with Itai Kafri)

Mobile Dev Memo Podcast

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Optimizing LTV and CAC in Business Strategies

This chapter explores the critical dynamics between customer lifetime value (LTV) and customer acquisition cost (CAC), highlighting how an increase in LTV often raises CAC due to increased competition. Through a case study of an e-commerce subscription business, it emphasizes the necessity of optimizing for repeat customers and adapting strategies based on user data. Additionally, it discusses the importance of signal engineering in advertising and the varying monetization models in mobile apps and games, pointing out the significance of tailored approaches for different audience segments.

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