Levels of Chatbot Marketing and Conversation Design

On today’s episode of The Influential Personal Brand Podcast, we get technical! We speak with Natasha Takahashi from The School of Bots about the amazing potential of chatbots and what they are already doing for marketing campaigns across industries. In our conversation, Natasha explains exactly how chatbots work by automating direct messaging at scale for exponential impact. Listeners can expect to hear about the best platforms to utilize for making chatbots a part of your business and why it’s far more effective to implement once you are an established business. Natasha explains how chatbots are a combination of artificial intelligence, conversational design, and decision trees. We also speak about the ethical and emotional concerns around chatbots, especially when it comes to personal branding and how to address those concerns safely. Learn how the evolution of chatbots increased with Facebook messenger and why it’s still the ideal place to start for testing chatbots. For all this and more, join us today!