Our third high ROI activity is to engage on LinkedIn. What I like to do here is build a portfolio that is fully focused on the companies that I want to work at. You should choose a target company from your list and then perform a competitive analysis of their website, product suite and competition. Then last but not least, you want to speak to current employees. These are the people who are going to have the most detailed knowledge on everything that's going on at the company.

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